About Us

 

Who? When? What the heck is ShootSmarter? : )

ShootSmarter.com is the product of what happens when photo innovator Will Crockett collaborates with other photographers and photo educators to create as many ways to shoot smarter instead of harder. Will is an odd duck, who’s photography skills run deep from the years of shooting commercial and advertising images for all kinds of big fancy companies using large and medium format cameras (remember those?) coupled with transparency films and piles of fine-edged lighting. From movie star portraits to factory interiors, Will was quick with a laugh and had a way to make clients happy with his camera. Once the internet came along, Will and his crew used it to share all kinds of info on the intricate details on how he used a wide variety of tools to produce the photos he was known for.

Originally started back in the 90′s as www.willcrockett.com, his website added the writing talents of a bright little blonde gal from Alaska who understood how to make Photoshop behave named Suzette Allen and readership soared from 3000 readers each month to over 15,000. As Will toured the US and beyond on various speaking tours he met other like-minded educators that were not afraid to share what they new and invited them to write on ShootSmarter.

Fast forward to today where this site is approaching 100,000 monthly visitors and you’ll see why. It’s solid info written by real photographers to help and inspire others to make better photos, videos and profits with their cameras. No hidden agendas, no bickering, no complaining – just info that a pro or emerging pro really needs to know in order to grow.

Our staff of writers are posted up on the left bar of the site, but it’s the rest of the team that carries the weight of making it such a success. Scott Giorgini runs the day-to-day business and keeps our advertisers happy, Cindy Conner does the editing, web design and coding, Dave Flores creates the stunning videos and effects that you see everywhere on our sites, and Luis Malagon assists Will in the studio and on-location (he also produces many of Will’s vlogs and videos).

So there you have it, 14 years of work boiled down into one paragraph. Don’tcha love how we get right to the point? : )