Who? When? What the heck is ShootSmarter? : )

Waaay back when in the early 1990's, this rather particular commercial / editorial / advertising photographer based in Chicago started producing large and medium format transparencies of his client assignments with a new, clean fine-edged "pop" to them and began attracting some national attention.

Will Crockett is his name and he figured out how to harness the new color technology in both Kodak and Fujifilm's "new breed" of films with precise control over color, color temperature of strobe gear, and exposure levels with an unusual ease.

Fujifilm showed their interest in Will's images using their Provia, Velvia and Astia trans films and next thing you know Will is on the speaking circuit across the USA to show photographers exactly how he was creating these fresh looking images for TIME, Boeing, Hewlett Packard, Northwest Airlines and many others with an open manner and unpretentious style.

As the internet gained prominence, Will began sharing his testing results, recent assignments, tips on how he used the gear and handouts from his seminars on the www.willcrockett.com website. As the site grew and the internet became a primary resource for photo-based info, Will created the shootsmarter.com brand and website for professional photographers looking to get in control of light, color and exposure issues so they could focus on shooting pictures instead of the mounting complexity of the digital capture revolution.More writers were added to cover topics like PhotoShop and light control with Suzette Allen and Chris Grey joining the team to contribute their info each month.

Soon the website became populated with over 100,000 visitors each month and is a reliable source for quality minded photographers of all levels.

ShootSmarter is committed to presenting unbiased info to photographers - from photographers so they can shoot smarter instead of harder.