VISIT WILL'S SECTION OF OUR INFOCENTER

Finally, no more guessing at exposures!

Forget the “Get it close and fix it in Photoshop” workflow, or having to shoot in RAW mode so you can patch the same exposure mistakes time after time. 

Take control of your exposures with the facts, proven technique, and the confidence to know you never have to worry about image destruction due to exposure troubles ever again. 
Learn how to calibrate you own flashmeters for the 1/10th f-stop accuracy you need for creating premium digital capture files.

Conquer on-camera flash exposure issues once and for all with the confidence to shoot JPEGs all day long.

In this 74 minute DVD, you will learn everything you need to know about how to get - and stay - in control of all aspects of exposure from one of the architects of modern digital workflow and the only person to present exposure control methods that are officially endorsed by numerous professional labs as well as Gossen meters - Will Crockett. (yep, he’s a real live exposure expert!).

You'll see a great demonstration of the famous "Facemask Histogram" technique, up to date info with control for on-camera flash, and learn how to Calibrate your Flashmeter too. Get in control with this terrific shootsmarter DVD.

Chapter ONE: The Secret.

The secret to controlling exposures is easy!

Will reveals the system of exposure and what it can do for you once you master it.  You also get to see a cool overview of a real photo session for a CD cover in one of Will's studios.

Chapter TWO: Exposure Tolerance.

How far over and under your ideal exposure can you be without permanent damage to your JPEG files?  And why is exposure so darned critical in JPEG workflow anyway?

Will covers the benefits of shooting JPEG - as long as your in control - by showing some terrific 30x40 sized prints.

Chapter THREE: Making Friends with Your Meter.

Sure some folks will tell you to use a shot of a gray card, others rely on the inaccurate white/gray/black card, and a few will use some silly diffuser disk for primary exposure control.

What is the fastest and most accurate way yo measure light for your camera settings?  Flashmeters - without a doubt.

Flashmeters really are your best tool for fighting exposure - here’s why.

Chapter FOUR: Effective (and simple) Metering.

Will has a terrific relationship with both Gossen and Sekonic (the top meter manufacturers in the world) and presents the metering method that they both agree is the way to get the most from their excellent products. 

So why not learn the proper way to use a meter from the industry’s top expert?

Chapter FIVE: The Exposure System.

How accurate are meters, strobes, lens aperture settings, chip ISO speeds? 

Will takes a look at each element and tells you what to expect, and what to avoid in using, and adding onto your exposure system.

Chapter SIX: Controlling On-Camera Flash Exposures.

On-camera flash can be a nightmare if you’re not using the proper tools & technique. If your on-flash exposure is a mess, this chapter alone will easily pay for the cost of this DVD. 

Here's where you will find Will's 6 tips to better on-camera flash control, and the list of shootsmarter recommended flashes along with why we like them.

Chapter SEVEN: Facemask Histograms Rock!

Learn this amazingly simple technique to KNOW that your skin tone exposures are dead-on from the guy who invented it. 

This exposure analyzation technique has been adopted as the "reference standard" by thousands of quality-minded photographers as well as in the professional lab community. 

The Facemask Histogram is also the key to calibrating your flashmeter - even if you are not a "people shooter".

Chapter EIGHT: Applied Metering.

Will reaches back through is 20+ years as a top commercial shooter to present some insight into the application of advanced metering to produce a rather complex product shot seen in a major magazine ad campaign.

By breaking down each light source one-at-a-time, you can gain amazing control over your lighting, exposure, and workflow.

Chapter NINE: The Power of Compensation.

How do you fix your exposures if the are "off"?

How do you adjust for a problem in your exposure system?
What if you have one camera or lens that is consistently under exposing?

Exposure compensation and calibration are the solution! This powerful yet underused function inside your meter is brought to life with Will's easy to understand manner.  You'll also see how we use the "CEF" or Crockett Exposure Factor to learn to work with troublesome imaging components.

Chapter TEN: Integration.

Now that you know everything there is to know about exposure let’s put it all to work for you in your system - Here’s how.

Will goes through each avenue of exposure control right here in his own studio to show you that it really works!

Chapter ELEVEN: SPECIAL SEGMENT with Jim Tweedie.

How does a top wedding / portrait / seniors shooter control exposure?

Jim Tweedie is a master of digital portraiture and on-camera flash and shares his "real world" insight to the discipline needed to make your digital workflow sing by gaining control over your exposures.